RESULTS FROM
MARKET RESEARCH
Risk:
Mitigated
Positioning:
Optimized
Opportunity:
Detected
Customers:
Profiled
Sales:
Empowered
Products:
Conceptionalized
Prospects:
Identified
Features:
Prioritized
Competition:
Accessed
Decisions:
Evidential
Messaging:
Elevated
Satisfaction:
Measured
Discover your customers
No one knows your business better than you, but knowing your business does not always translate into understanding your customers. The dilemma can be how to implement marketing with limited knowledge about customers— Or not knowing what you don’t know.
Market Directions can help. We help you to optimize your marketing with market research. Your marketing questions are answered using both quantitative and qualitative research.
The analysis that follows presents a complete picture of your customer and market landscape. You will discover the right offer to the right customer at the right time and price.
Asking Questions
Market research’s overall task is to establish questions about your customers and market then‐‐‐ finding answers.
Active Listening
From the customers’ POV and realizing the meaning of the content is filtered by beliefs, attitudes and feelings.
Intelligence
From your market to define & validate strategic direction…discerning your environment is the foundation.
Meaning
Our rigor and creativity presents findings in a concise, compelling engaging format.
“Our Clients Say”
Market Directions gets the job done when faced with the challenges in recruiting complex qualitative studies, we heard from decision makers we needed to, not those with a peripheral view.
Dennis F., Software Start-up
For a fair price, Mary has provided experience, wisdom, flexibility, and hard work to our intelligence-gathering efforts across the country.
Michael C., Education Software
Their commitment to our business through management of our marketing research programs has proven to be invaluable. Consistently, their delivery of solid research and actionable insights is an essential part of our success.
Tom V., Fortune 100 Software Company
We found Market Directions to be superior in price, responsiveness and also in the quality of survey results—which helped us with our new sales process which resulted in membership growth.
Leah L., Health Care Marketing Director
Nailed it, now we know who exactly are customers are and how the react (behave) to various marketing efforts.
Mark S., SaaS CompanyE YOU READY FOR SOME
MARKET RESEARCH?
Can you handle finding out, why? Can you embrace new evidence that may dismiss old assumptions or preconceived notions? Are you ready for evidence‐based findings to take your marketing to a higher level?
